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The North Face

The North Face

Concrete Wilderness

When the weather sneaks up on you, the city can feel like the wilderness too.


Summer turns to fall, and the city weather turns upside down. Easy breezes and calm conditions become sudden chills and surprise downpours, transforming the metropolis into an unpredictable wilderness.

Whatever the conditions, inclement weather means little when you’re wearing The North Face, which keeps you warm, dry and protected in the face of cold winds, torrential showers and the harsh climate of the concrete jungle.

Part of our continued work for The North Face in China, this is a photo series to remind everyone how, whether you’re in mountains or between buildings, exploration never stops.

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