The North Face
The Red Buoy
A secret lake, a race to a buoy, and the spirit of summer exploration.
Summertime adventure takes the spotlight in our first piece of work for The North Face in China.
In a slice of outdoor life, we follow a group of young kayakers at their newly-discovered lake in an action-packed race to a red buoy—a moment of friendly competition for authentically demonstrating the energy of the season, as well as the functionality of The North Face products.
For the new generation of Chinese outdoor enthusiasts, this is our reminder that adventure is there for the taking, and encouragement for everyone to take a deep breath, get outside, and never stop exploring.
Our special thanks to kidzfrmnowhere for an adventure of a production.
