Jordan

From the over-representation by male athletes in marketing, to the greater availability of men’s sizes in products, it’s undeniable that sneaker culture is male-dominated, an elitist space made by men for men that continues to remain largely closed off to the women who are also sneakerheads.

Towards changing this landscape, we enlisted the talents of four fearless young women to drive collective progress in the sneaker community. From basketball phenom to competitive dancer to visual artist to hip-hop rapper, we showcase their unique interpretations on style, philosophy and streetwear to promote Jordan’s support for a more inclusive sneaker culture that welcomes every woman to play by her own rules.

Special shoutouts to Yang Shuyu, Nicky, Y!ng and Joanne for showing the world who they are, and making the scene that much more diverse.