Birkenstock
Merry Weird Holidays
A little odd, kinda cool, totally comfy, and likably weird…it can only be Birkenstocks.
Birkenstocks are weird, but that’s a good thing. To Chinese youth, being “weird” can be the highest honour—a mark of true authenticity and unique style.
In response to the funnest of briefs for promoting Birkenstocks in the dead of winter, we got weird and created a series of twelve tales set across Christmas, New Year’s and the Lunar New Year to show how any occasion can be a sandal occasion.
From cosplaying Christmas trees to interlocking toes beneath dinner tables to little girls pretending to be lucky red lanterns, these are illustrated stories about all the glorious things weirdos do during the holidays…and totally loving it.
