Breaking Work
Woolmark fights back against man-made fabrics in Mother’s hyper-real campaign for Japan
12.12.22
“We want Merino Wool to come to the front of Japanese wardrobes, not the last clothing people reserve for only frigid temperatures. Merino Wool is not only a fibre when you need an extra bit of warmth, but a fibre that has multiple unique qualities, which this campaign brings to the front of mind charmingly and engagingly.”
— Winson and Wanshi, Partners at Mother Shanghai
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