UNIQLO
Never Stop Needing Mama’s Love
A Mother’s Day collection of T-shirts and tote bags available on UNIQLO’s UTme! platform.
This is our love letter to moms everywhere: a Mother’s Day collaboration with UNIQLO celebrating the abundant and unending love of tireless, stubborn mothers.
The collection features eight original designs that bring to life recognisable things mothers do: From peeling endless eggs to constantly proffering hot water bottles to protecting their children’s spirits with jade amulets - each design is an expression of the different little ways that love is conveyed through a mother’s hands.
The “Love, Mother” collection is UNIQLO’s first-ever local collaboration with Mother Shanghai and Mother Shanghai’s first-ever range of clothing to hit the high street.
Read more at Little Black Book and TOPYS and Campaign Brief Asia, get yours while you still can at www.uniqlo.cn/UT_me.html, and tell mom that you love her too.
